With the introduction of five new perspectives on “new retail, new manufacturing, new finance, new technologies, and new resources” by Ma Yun at the Yunxi conference two years ago, the new retail market has emerged as a hot selling concept. Ma Yun said that “Alibaba will no longer mention e-commerce” in 2017, which shows its emphasis on new retail.

What is new retail? The new retail is no longer the traditional e-commerce mobile finger click orders, and then wait for courier delivery, new retail is a new retail model of online services, offline experience, rapid logistics combined. The most important thing is that this is the word “combination of online and offline and logistics”, and Ali’s investment in RT-Mart and Boxer’s raw and fresh blossoms are all based on the combination of online and offline testing. Of course, the layout of the new retail Internet companies is more than Ali, Jingdong's "Jingdong home" also represents Jingdong's expectations of new retail.

In general, the new retail is to allow less physical stores, increase online shopping channels, achieve higher business performance and better customer experience. However, to increase the number of online shopping channels can rely on the huge online channels of the Internet giants, offline logistics and distribution to change the delivery time of goods from day to hour, but it needs to improve the efficiency of offline logistics. Faster distribution, from the author's actual experience, Jingdong Logistics and the rookie alliance have already achieved this remarkable result.

When the online and offline integration, and delivery time is amazing, new retail seems to be within reach. But what we cannot ignore is that the shelf life of fruits, vegetables, and animal products is very short. How can we keep fresh fruits, vegetables, and animal products thousands of miles away from delivering to consumers when delivering goods in the logistics? What is the best state? The author will analyze readers and friends from the actions of Ali and JD.

In order to improve the logistics distribution, the most important point, whether it is Ali or Jingdong, has focused on the construction of cold chain logistics, the author here also wants to understand the meaning of the cold chain of the reader friend who does not understand the first cold chain. With the advancement of science and technology and the development of refrigeration technology, it is a cryogenic logistics process based on refrigeration technology and using refrigeration technology as a means. It can be said that the last short board with cold chain new retail will also be After being made up, we came to see how Ali and Jingdong did.

Alibaba: In Alibaba's fresh retail distribution, the establishment of a full-range cold chain system to reduce the consumption of fresh food to protect the freshness and quality, and the logistics from Ali to the national cold chain logistics company launched an invitation to hope that even a national Cold chain network. And by the landing of the box horse fresh life project, it set up a new retail benchmark.

Jingdong: Jingdong, which already has self-built cold chain distribution logistics, pays more attention to solving the last kilometer problem of fresh products. It has put in more than 200,000 intelligent thermal insulation boxes nationwide to guarantee the delivery of products with special requirements for temperature. There is also a temperature-controlled warning device to effectively protect the safety of fresh food.

With the rapid changes of the mobile Internet, the virtual economy will ultimately have to deliver results with the same line, giving users a better experience. After all, the advancement of technology has always served people. The development of the Internet economy is inseparable from the support of the physical industry, and Internet companies are not trying to defeat the real economy. We can both develop new growth points and enlarge the cake rather than confine the immediate interests.